{"product_id":"nasil-basardilar","title":"How Did They Do It?","description":"\u003cp\u003e“Entrepreneurship is Surpassing Boundaries.” Until now, we have been told the success stories of Western entrepreneurs. Yet, we possess exceptional values bequeathed to us by our ancient civilization. When these meet the courageous, hardworking, honest, intelligent, and one-of-a-kind people of Anatolia, incredible successes emerge. This book examines our pioneering entrepreneurs and the boundaries of their success and management: He turned a one-lira simit into a global brand called “SİMİT SARAYI.” The exemplary success of Simit Sarayı, which managed to feed the Ottoman Empire’s fast food, simit, to the whole world and used the word “simit” in English without translating it, making it familiar to everyone, is in this book. For the last 4 consecutive years, it has been named Europe’s best airline. It also holds the world record for flying to the most destinations. The outstanding success of THY, ‘Turkey’s Rising Star in the Skies,’ is in this book in all its details. MADO, which brought together the abundant products of Ahir Mountains with the skilled masters of Kahramanmaraş 150 years ago and presented them to the whole world, leaves unique flavors on the palate. The success secret of Anatolia’s pioneering brand MADO is in this book. KAFKAS KESTANE, which added flavor to chestnuts, became a symbol of Bursa, and virtually pioneered the formation of an industry in this field, makes those who taste it addicted to it with its natural and delicious products. CEMİLUSTA, which branded Akçaabat Köfte by combining it with the craftsmanship of the Black Sea, continues to write its story, which began in Trabzon 45 years ago, in many provinces of Turkey. This book, which examines the success secrets of our pioneering entrepreneurs in all aspects, will multiply your inner potential and sense of success, contributing to the sprouting of your self-confidence and courage.\u003c\/p\u003e","brand":"Hollanda Kitapevi","offers":[{"title":"Default Title","offer_id":54481313497423,"sku":null,"price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0890\/0719\/4447\/files\/NasilBasardilar.jpg?v=1740209386","url":"https:\/\/hollandakitapevi.com\/en\/products\/nasil-basardilar","provider":"Hollanda Kitap Evi","version":"1.0","type":"link"}